ZELENKA Events: Bringing our VIP clients, translators and well-known industry experts together to share experiences and make the translation process smoother for everyone.
This year we went “back to basics” with 70 industry experts, colleagues, vendors, and VIP clients from some of the world's top brands (Google, Lenovo, Adidas, Continental...). This meant dividing into 5 groups, each focused with exploring the human-to-human approach in a specific aspect of the language industry. And what did we find?
"Sometimes you have to look to the past to redefine the future." - Roman Zelenka
This expert group, led by Anne-Marie Colliander Lind, focused on Sales and Marketing and is the inspiration for our third article in this five-part series. This article is a continuation of our previous articles dealing with Language and IT tools and Project Management.
Take a look at what came out of Anne-Marie’s group discussions!
The Sales and Marketing team opted to take their discussion away from the trendy technology subjects (CAT tools and MT) and still managed to provide insightful perspectives that are just as relevant in our industry today. And true to the theme of this event, they got down to the basics to find the foundation that all departments in your company is built on.
"It’s all about the people! We are in the people business and human interaction is the element we need to keep alive." - Anne-Marie Colliander Lind
When you focus on human interaction and make open communication the center of what you do—that is the foundation needed to propel any sales and marketing team to powerhouse level. How can we do that?
Without mutual trust and understanding, communication with the client is limited and the problem with limited communication is that if you don't know that there is a problem, you don't know how to fix it.
How important is trust when dealing with clients and how does this influence client satisfaction?
Contrary to popular belief, developing leads and selling your services is not the fundamental foundation that success is built on. A sustainable and profitable business is built on relationships and your efforts in maintaining a high level of client satisfaction.
Don’t miss the other four articles packed with knowledge from language all-stars on how to improve your business! -> http://www.zelenka-translations.com/news/complete-series-of-straight-to-the-point-zelenka-event-2017-articles