We crossed the Channel to the UK and took translations to the next level

Recently, our sales team – Ivo Vedra and Matěj Machala – set off on a journey over land and (a bit of) sea. To be precise, they crossed the English Channel. The goal of the trip was to visit our UK clients – to strengthen our partnerships and explore new ways to deliver more efficient and better-targeted language solutions.

Face-to-face meetings throw open the door to real understanding.
We learned yet again that emails and job orders sometimes hide the true challenges behind the scenes. Through candid conversations, we gained valuable insight into our clients’ workflows and uncovered specific obstacles in the translation and localization process. This deeper understanding will allow us to design solutions that save time, reduce internal workload and boost both efficiency and quality.

What did we learn?
• What most often slows down internal approval procedures and how to speed them up.
• How to align terminology across teams to avoid misunderstandings.
• Which tools our clients would welcome to automate routine tasks.

These insights will help us create tailor-made solutions that will genuinely ease the business operations of our partners.

Meeting at CzechTrade UK in London
Our agenda included a stop at the regional office of CzechTrade. Their representatives gave us an overview of the current situation in the UK market, its specifics, and recommendations on how to further strengthen our presence. This kind of information will be crucial for us as we go about shaping strategies to develop our business in the UK.

What’s next?
The outcome of this trip is a detailed plan to improve our service offerings and implement tools that truly reflect the needs of British companies. We’re already spotting the first opportunities for pilot projects that will demonstrate that translation can be more than just an order – it can be a genuine partnership.

Do you have any questions about localization beyond the UK market? We’d be happy to meet with you in person and find the optimal solution tailored to your internal processes.