We’ve become the general sponsor in the Starý Zlín (Old Zlín) project

We have become the general partner, or so-called sponsor, of the Old Zlín web project. There are several reasons why we have done so. Zlín is our home town, place of residence and the site of our head office for 22 years. The majority of us, corporate managers and our parents spent their youth and studies and raised their families here. We therefore have strong links to Zlín in our personal and professional lives. The second important reason is the Baťa history of Zlín which still translates into a municipal and business environment after so many years. We are proud of this history and are making efforts to continue it in positive Baťa-like business thinking. And the website of Old Zlín is about the history of Zlín (which was temporarily renamed Gottwaldov during the Communist era, but the old “Zlín folk” never stopped calling it Zlín).